{"title":"Pochampally Ikat","description":"\u003cp\u003eDelicate, sheer and utterly beautiful, our \u003cstrong\u003ePochampally Ikat scarves and stoles\u003c\/strong\u003e showcase one of India's most technically demanding weaving traditions. Pochampally, a village in Telangana, is world-famous for its Ikat weaving — a resist-dyeing technique where the threads themselves are dyed in precise patterns before weaving, creating the characteristic soft-edged, almost blurred geometric motifs that make Ikat instantly recognisable.\u003c\/p\u003e\u003cp\u003ePochampally Ikat has received a Geographical Indication (GI) tag from the Government of India, recognising it as an exclusive craft of the region. Each piece in our collection carries this heritage — woven on handlooms by skilled artisans whose families have practised this craft for generations. A Pochampally Ikat stole is not just a fashion accessory — it is a piece of living Indian textile heritage.\u003c\/p\u003e","products":[{"product_id":"ikkat-cotton-dupatta-isyvik-a","title":"White Red Ikkat Cotton Dupatta | Handwoven Paisley Motif | 250x90cm","description":"\u003cp\u003ePochampally weavers spend days dyeing individual yarns before a single thread is woven — so that the pattern emerges from within the fabric, not printed upon it. 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